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Nintendo says Touching is Good

By Rich · October 25, 2004

In an attempt to grab attention from all age groups, Nintendo has devised a line of words which can have a variety of meanings depending upon the way you look at. This slogan will be used to promote the launch of the Nintendo DS on November 21 in the US.

"Touching is Good."

According to Perrin Kaplan, VP Marketing of Nintendo of America, says "When you're a kid you're always told you can't touch anything. Touching is good. You're grown up now, so read it how you want."

It has been reported that Nintendo will spend $40 million will be spent advertising the system at launch, advertise in a variety of ways, including in mens lifestyle magazines and TV ads with sultry-voiced ladies.