Average game prices for Gamecube dropped
NIAGARA FALLS, N.Y.--(BUSINESS WIRE)--Aug. 8, 2003--Retail ads for all videogames surged 76.6% in the second quarter of 2003 and retail videogame console ads climbed 54.9% in Q2 2003 relative to the same period in 2002, according to the latest data from Beyen, a retail ad tracking company based here. At the same time, the industry has shifted back to higher price points after flirting with sub-$20 offerings in the spring.
More than 40% of console software ads in the second quarter were in the $49.99 price range, up from about a third of such ads in Q1. At the same time, the share of retail ads for console software in the $19.99 range dropped to 17.9% in Q2 from 25.0% in Q1. "To get through a sluggish spring period the major console manufacturers instituted programs built around high-volume, lower-cost titles," said Roger Lanctot, director of advertising analysis for Beyen. "With new higher priced titles hitting the market every week, average advertised console software prices can be expected to rise further, as publishers appear to be de- emphasizing older, less expensive offerings."
Nintendo has the highest-priced mix with more than 52% of GameCube titles advertised in the $49.99 range in Q2, up from 50% in Q1. XBox titles advertised at $49.99 surged from 26.9% to 45.4% of the total between Q1 and Q2 of 2003. PlayStation 2 titles at $49.99 represented more than a third of all PS2 titles in Q2, up from less than a quarter in Q1.
The average price for a Nintendo GameCube console title fell from its highest point of the year in January at $36.20 to its lowest point at $21.18 in May. Between May and June, though, the average price of a GameCube title jumped $5 to $26.28, still less than the average price for Sony Playstation 2 and Microsoft XBox titles, both at more than $33 in June.
The data reported here is based on the tracking of retail preprint and run-of-press advertising drawn from 102 daily newspapers encompassing 85 U.S. metropolitan areas. Beyen's North American headquarters is in Niagara Falls, New York, with its corporate headquarters in Dusseldorf, Germany. For further information contact Roger Lanctot, director of advertising analysis at (905) 374-4596.
Source: Business Wire
- Eagle Zephyr
More than 40% of console software ads in the second quarter were in the $49.99 price range, up from about a third of such ads in Q1. At the same time, the share of retail ads for console software in the $19.99 range dropped to 17.9% in Q2 from 25.0% in Q1. "To get through a sluggish spring period the major console manufacturers instituted programs built around high-volume, lower-cost titles," said Roger Lanctot, director of advertising analysis for Beyen. "With new higher priced titles hitting the market every week, average advertised console software prices can be expected to rise further, as publishers appear to be de- emphasizing older, less expensive offerings."
Nintendo has the highest-priced mix with more than 52% of GameCube titles advertised in the $49.99 range in Q2, up from 50% in Q1. XBox titles advertised at $49.99 surged from 26.9% to 45.4% of the total between Q1 and Q2 of 2003. PlayStation 2 titles at $49.99 represented more than a third of all PS2 titles in Q2, up from less than a quarter in Q1.
The average price for a Nintendo GameCube console title fell from its highest point of the year in January at $36.20 to its lowest point at $21.18 in May. Between May and June, though, the average price of a GameCube title jumped $5 to $26.28, still less than the average price for Sony Playstation 2 and Microsoft XBox titles, both at more than $33 in June.
The data reported here is based on the tracking of retail preprint and run-of-press advertising drawn from 102 daily newspapers encompassing 85 U.S. metropolitan areas. Beyen's North American headquarters is in Niagara Falls, New York, with its corporate headquarters in Dusseldorf, Germany. For further information contact Roger Lanctot, director of advertising analysis at (905) 374-4596.
Source: Business Wire
- Eagle Zephyr